Social media strategy and content
What each channel is for, what gets published on it, and a content plan that can actually be sustained.
Brand & media
Digital that continues the same story.
An event reaches the people in the room. The campaign around it reaches everyone else. We build the digital work as part of the same idea — before, during and after — rather than as a separate exercise that happens to use the same logo.
01 — Overview
The room holds a few hundred people. The campaign reaches everyone else.
Digital work usually sits somewhere else. The agency that made the stand is not the agency running the social account, so the campaign announcing an event and the experience the event delivers are designed by different people to different briefs. It shows — in the tone, in the imagery, and in the awkward gap between what was promised online and what visitors actually walked into.
We approach it as one campaign with several surfaces. The digital rollout uses the same creative direction as the physical work, draws on photography and film shot at the event itself, and continues after the doors close — because the audience that could not attend is usually larger than the one that did.
02 — What we provide
Six strands of one campaign.
Campaign creative and rollout
One creative idea, expressed appropriately across each place it appears, with a schedule for the rollout.
Email marketing
Invitations, announcements and follow-up sequences written and designed to be read rather than filed.
Website design and digital experiences
Campaign pages, microsites and digital experiences built around the thing they are promoting.
Online advertising
Paid campaigns aimed at the audience the objective actually needs, with the creative made for the placement.
Measurement-ready delivery
Work set up so its performance can be read afterwards, with the tracking in place before the campaign starts.
03 — Capabilities
Where the digital work is aimed.
- Pre-event campaigns
- Announcement, registration drive and the build-up that decides who is in the room.
- Live coverage
- Publishing while the event is running, using material shot the same day.
- Post-event follow-up
- The highlight film, the recap and the sequence that keeps a conversation going with people who attended.
- Always-on social
- Ongoing content for brands that need a presence rather than a burst.
- Landing pages and microsites
- A campaign destination that does one job well instead of a page buried in a corporate site.
- Content production
- Copy, design, photography and film produced for the channel it is going on.
04 — How we work
Set up to be measured.
- 01
Set the objective
Registrations, awareness, leads or reach — stated plainly, because it changes everything after it.
- 02
Plan the campaign
Channels, sequence, content plan and the creative direction that ties them together.
- 03
Produce
Copy, design, photography, film and build — made for the placement each piece will occupy.
- 04
Publish and read the numbers
Rollout with tracking in place, so what happened can be reported rather than guessed at.
05 — Where it applies
What the campaign is usually built around.
- Event campaigns
- Driving registration before, publishing during, and following up after.
- Product and brand launches
- A rollout that coordinates the physical launch with the digital one.
- Recruitment and employer brand
- Campaigns aimed at candidates rather than customers.
- Ongoing brand presence
- Content programmes for organisations that need a consistent voice between the big moments.
06 — Why Elite Marcom
Why the campaign and the experience match.
The same creative direction throughout
Digital and physical are designed together, so the campaign and the experience match.
Real material to work with
Photography and film from the event itself, rather than stock and mock-ups.
Built to be reported on
Tracking is set up before the campaign runs, so the result is a number rather than an impression.
07 — Selected work
Our projects page shows the physical work these campaigns are usually built around.
Have a campaign to run?
Tell us the objective, the audience and the timing. We will come back with a plan, a channel mix and a number.
Request a proposal